Regional Marketing Manager for Razer
Hello. I’m Irene Oon,
An experienced marketing professional in the gaming industry.
.jpg)
Featured Work
ANIMANGAKI 2024
Razer took part in AniManGaki 2024. I managed the event booth set up, social media postings, event activities, as well as cosplayers & KOL coordination. I activated the Razer Kraken Kitty V2 BT headset through cosplayer seeding and gained over 10k reach on social media. The prominent branding and design of the booth attracted more than 800 booth visitors per day, and a feature post by local media - Pokde.net.
CUSTOM KEYBOARD CREATIVITY CHALLENGE
I organized a custom keyboard challenge at Impulse Gaming, featuring Razer's hot swappable keyboard - Razer BlackWidow V4 75%. I managed to invite 4 KOLs to the event, they have a total of 500k followers combined. The event was a huge success with over 100k social media reach and 5% uptick in keyboard sales around the event period.
CONTENT CREATOR ENGAGEMENT & OUTREACH
Content Creators are a big part of how we do marketing. I engage micro to macro KOLs for product seeding. On average, the view count or reach for each of the content is 10k.
MEDIA & PR MANAGEMENT
During my time with Razer, I have had the chance to work with major medias in Malaysia and Indonesia, including Lowyat.net, IGN SEA, and Duniagames.
What I Do
GO-TO MARKETING PLAN
CONTENT CREATION
KOL MANAGEMENT
MEDIA & PUBLIC RELATIONS
STAKEHOLDER MANAGEMENT
EVENT PLANNING & EXECUTION